Chef Phil Saneski and Emily Hopkins had the idea for the The Canelé Co. for a few years and launched in early 2024 as a dessert pop-up experience in the San Francisco Bay Area.
We worked together in January-March to brainstorm the brand concept/strategy, name, slogan, and visuals. I explored the competitive landscape of other pastry brands and found inspiration in the French origins of the pastry to bring the The Canelé Co. to life.
We worked together in January-March to brainstorm the brand concept/strategy, name, slogan, and visuals. I explored the competitive landscape of other pastry brands and found inspiration in the French origins of the pastry to bring the The Canelé Co. to life.
